Lexus reimagined the 2023 RX from the ground up, pushing the limits of innovation and design. We created a campaign with Michelin starred chefs Ludo Lefebvre and Dean Fearing to take a fresh spin on traditional tailgate food. Customers were able to watch the films on Fire TV, download the recipes, and even order all necessary ingredients from Whole Foods delivered straight to their door.
Films
Fire tv vehicle showcase
How can we reach the Lexus RX target audience to create a brand connection in an innovative and engaging way? We invented the Fire TV Vehicle Showcase, allowing customers to explore the vehicle on the largest screen from the comfort of their couch. The concept has been adopted by multiple autos and electronics brands worldwide.
Events
We created in-person activations where customers met the chefs, tried the tailgate food, and checked out the Lexus RX at Whole Foods locations in LA and Austin.
