Research shows that test drives are critical to the car-buying process, but people are uncomfortable dealing with salespeople. With all the questions about electric vehicles, we had to find a new way to help consumers get the information they need about the new Volkswagen ID.4. So, we reimagined the test drive experience using a voice we all know and trust.
Jalopnik, The Street, Automotive News, Car Scoops, Inside EVs
case study
Results
While lead-generation was not the goal of the program, we generated more qualified leads to dealers than any single campaign in VW's history. At its peak, 40% of customers requested dealer contact. 261 articles were written about the test drive, with a gross reach of 4.8 million readers.
