For many families, electric vehicles can feel unapproachable and impractical. To show that the Prologue EV is different, we used AI as an expression of the power of dreams to create The Honda Dream Generator, a first-of-its-kind interactive experience that invites families to create their own animated Prologue adventure story.

The Dream Generator invites the audience to choose a setting, special object, and family members. It then employs AI to produce a two-minute animated story that depicts a family taking their Prologue on an extraordinary journey through a magical place. With more than 190 story variations, this campaign positioned the vehicle as an innovative, friendly EV designed for amazing family adventures.

CASe Study

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